The Importance of an Executive Mandate for Effective Analytics

Yesterday I talked with a hiring manager about leading an analytics team at a very large organisation. The role was dual-hatted: project manager and people manager. I found the project management component odd, so I asked. ..

Yesterday I talked with a hiring manager about leading an analytics team at a very large organisation. The role was dual-hatted: project manager and people manager. I found the project management component odd, so I asked. She explained the projects were almost always the implementation of websites / pages to display results from the team. Project size was typically a few million dollars each.

With that in mind, now imagine your team delivering analytical results – to an organisation of thousands of people – and not having enough organisational support to actually publish the results. You’d likely be spending a lot of time publishing, presenting, re-presenting, refreshing, and marketing the results. And that would be less time for the next analysis.

I was pretty impressed they supported the analytics team in this way! They weren’t the most tech-savvy folks, but they found a solution.

I suspect the organisation had either:

  • Learned this lesson the hard way (i.e. analytics without a strong executive mandate doesn’t have much impact) or
  • Has a legislative (or possibly political) requirement to deliver.

Either way, it was great to see a large organisation support analytics in a way that was as concrete as multiple $millions in what is effectively a publishing budget.

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